SELECT CLIENT WORK + COLLABORATION
2024 | ESTEE LAUDER CANADA | Exclusive Diwali mailer
2024 | SCOTIABANK | Diwali packaging
2024 | VANCOUVER BANDITS | Jersey design
This jersey was designed in conjunction with the Vancouver Bandits (Canadian Elite Basketball League) for their inaugural South Asian Heritage theme game.
2023 | DIWALIFEST | Poster Design
2022 | VANCOUVER CANUCKS | Diwali logo design
The Canucks work with local artists to develop crests and patches on jerseys for their players to wear on ice during warmup for specific games throughout the season. The artwork also gets developed into a retail program, and the game presentation for the evening, with jersey auction and retail profits benefitting a local community with ties back to that community. This year a portion of the profits will go to Guru Nanak’s Free Kitchen, a non-profit that has been providing nourishment to residents of the Downtown Eastside, and other areas of the Lower Mainland since 2006 under the principles of Guru Nanak, Love All Feed All.
2022 | VANCOUVER WHITECAPS FC | Vaisakhi logo design
This Vaisakhi inspired logo was created for the first-ever Vancouver Whitecaps Vaisakhi match celebrating the South Asian community.
2022 | BC NON-PROFIT HOUSING ASSOCIATION CONFERENCE | Registration Guide Cover Design
2022 | SAFFRON THREADS, SOUTH ASIAN CANADIAN LEGACY PROJECT | Illustration
Launched by the South Asian Studies Institute at the University of the Fraser Valley, the South Asian Canadian Legacy Project aims to raise awareness and knowledge of the valuable contributions of South Asian Canadians to British Columbia’s diverse cultures, history, heritage, economy, and society. The initiative includes Saffron Threads — a new learning resource for BC K-12 teachers which includes detailed activity plans and resources, developed in partnership with Open School BC, that will help teachers bring important topics for all students into the classroom including migration and settlement, discrimination, identity, and culture.
2021 | HOLT RENFREW x SANDEEP JOHAL | Behind the Quilt Holiday Campaign
Graphic design support: Crissy Arseneau
Photo credit: Jackie Dives
To celebrate coming together for the holidays, Holt Renfrew invited five Canadian artists—Libs Elliott, Sandeep Johal, Jordan Stranger, Dominique Pétrin, and Justin Yong—to put their own personal spin on a quilt, modernizing tradition with technology.
2021 | PETER WALL INSTITUTE FOR ADVANCED STUDIES, UNIVERSITY OF BRITISH COLUMBIA | Illustration
Chromatic: Ten Meditations on Crisis in Art and Letters is a collection of essays and illustrations as diverse as the subject of crisis itself. Imagined and brought to life by the 2020 Wall Scholars during their time at the Peter Wall Institute for Advanced Studies at UBC, Chromatic asks what it means to be in crisis and grapples with the personal and societal impacts of crisis during a time of unprecedented global upheaval.
The result is a book that juxtaposes gorgeous, colourful illustrations with writing that will surprise and challenge you, outrage and enlighten you. From a precise discussion of a nuclear crisis in Japan, to a satirical listicle about corporate academia, to an ICU doctor’s poetic response to COVID-19, each contributor to this diverse collection takes a profoundly different approach to writing about crisis, yet fascinating and unexpected connections emerge.
2020 | MORRIS J. WOSK CENTRE FOR DIALOGUE, SIMON FRASER UNIVERSITY | Illustration {DOWNLOAD FULL DOCUMENT}
Inclusion is integral to ethical and effective public engagement. Hearing from people with diverse lived experiences leads to more innovative ideas, better decisions and stronger democracies. However, many groups of people remain under-represented in engagement processes due to systemic barriers and inequities.
Simon Fraser University’s Morris J. Wosk Centre for Dialogue developed the Beyond Inclusion guide through a participatory research and consultation process from 2019-2020 involving community members, engagement practitioners, and representatives from governments and civil society. While we began with a framework of inclusion, participants emphasized the importance of equity—building reciprocal relationships and sharing power with communities to co-create accessible and meaningful engagement processes.
2020 | EARLS RESTAURANT GRANDVIEW CORNERS, SURREY BC | Print collaboration
Photo credit: Janis Nicolay
2020 | MEEMWARE x SANDEEP JOHAL | Artist Collection
When creatives come together, magical things happen. Our very first artist collaboration is with Sandeep Johal, a Canadian visual artist whose work is aesthetically and conceptually inspired by her South Asian heritage. For this collaboration, she created a beautiful flora & fauna drawing, which inspired the designs of our new limited edition earrings.
2020 | LONDON DRUGS x SANDEEP JOHAL | Greeting Card
Cards for All is a Valentine’s Day card collection made to reflect all kinds of love and all kinds of relationships. The collection features 31 cards designed to fill the gaps that exist in the card aisle. Our hope is that everyone can find a card to share their love, regardless of how you identify, your sexual orientation, or the makeup of your relationship.
2019 | SCENIC ROAD CIDER | Label Design
2018 to present | CREATIVE BC, | Diwali Card
2018 | INDIAN SUMMER FESTIVAL | Poster + Program Cover Design as part of the 2018 Artist Residency
Art direction: Mustaali Raj, Graphic design: Rob Eccles
2018 | STRATHCONA BUSINESS IMPROVEMENT ASSOCIATION | Annual Report Cover Design